The great idea in advertising is

The great idea in advertising is far more than the sum of the recognition scores, the savings and all the other superficial indicators of its success, it is the realm of myth, to which measurements cannot apply.
by Leo Burnett

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The work of an advertising agency is

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams, and hopes. Its product cannot be turned out on an assembly line.
by Leo Burnett

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The secret of all effective originally

The secret of all effective originally in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationship.
by Leo Burnett

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Plan the sale when

Plan the sale when you plan the ad.
by Leo Burnett

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Advertising is the ability to

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and link. by Leo Burnett

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